The Intellectual Property Network was seeking to increase its brand awareness and reach its ideal consumer base to make them aware of its services and expertise. Angry Apples carried out a comparative analysis and identified IPN’s most effective keywords which were then used to create a PPC Campaign. This campaign targeted the leads who were looking to engage an IP consulting firm with a strong likelihood of conversion and were already searching for these keywords and has directly resulted in an uptick in IPN’s website traffic, online engagement, and conversions.