Lead Generation

The Conference Board’s goal was to understand the needs of their consumers and lessen the gap between the customer and the brand.

The Campaign

  1. Use lead generation to recruit corporate executives
  2. Compile a list of contacts and provide competitive analysis e.g., decision-makers at entities associated with philanthropy, finance, and retail
  3. Build a database using the compiled contacts to increase leads


The Results

Saved money through leads and increased revenue through promotions and social media exposure

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