Lead Generation
The Conference Board’s goal was to understand the needs of their consumers and lessen the gap between the customer and the brand.
The Campaign
- Use lead generation to recruit corporate executives
- Compile a list of contacts and provide competitive analysis e.g., decision-makers at entities associated with philanthropy, finance, and retail
- Build a database using the compiled contacts to increase leads
PROJECT STATS
The Results
Saved money through leads and increased revenue through promotions and social media exposure
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