Email Marketing
Cray struggled to reach their attendance goals for sales events in its Northeast division. Not only did they need to increase their attendance, but they also need a clarifying view of end-to-end results.
The Campaign
- Develop a campaign based on need
- Consult with prospects to set the verticals
Target Personae
- Boards of directors and chief officers
- Chief information and technology officers
- Risk aversion and legal departments
- Information technology and security management
PROJECT STATS
The Results
By using lead generation to build and create continuous relationships with Cray’s buyers, we have:
- transformed Cray’s marketing strategy to create more revenue and provide a better client experience
- created affluent relationships between Cray’s marketing brand and the audience through lead generation and utilizing digital channels such as social media
- helped Cray develop a better understanding of its audience
- generated leads through automated email campaigns thus providing a deeper link between Cray and their target customers, and expanding their market
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Head of Northeast Sales at Cray
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