Email Marketing

Cray struggled to reach their attendance goals for sales events in its Northeast division. Not only did they need to increase their attendance, but they also need a clarifying view of end-to-end results.

The Campaign

  1. Develop a campaign based on need
  2. Consult with prospects to set the verticals

Target Personae

  • Boards of directors and chief officers
  • Chief information and technology officers
  • Risk aversion and legal departments
  • Information technology and security management


The Results

By using lead generation to build and create continuous relationships with Cray’s buyers, we have:

  • transformed Cray’s marketing strategy to create more revenue and provide a better client experience
  • created affluent relationships between Cray’s marketing brand and the audience through lead generation and utilizing digital channels such as social media
  • helped Cray develop a better understanding of its audience
  • generated leads through automated email campaigns thus providing a deeper link between Cray and their target customers, and expanding their market

want to work with us?

Reach out, we’re great at what we do and we look forward to discussing the specifics of your project with you. If we don’t convince you that you should work with us, no hard feelings. There’s brand success to win and nothing to lose. Call us today!

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