The standardized test preparation industry has long been dominated by a few well-known companies, but other companies have since entered the market and have become increasingly competitive, creating a more diluted market. The challenge was to place ILEX in an advantageous position so as to stand out from other test preparation companies. We needed to highlight the unique characteristics of ILEX that would attract and benefit customers.
- Create pay-per-click campaign materials including copywriting and graphics
- Define key performance indicators to determine how effective each campaign is
- Target regional audiences, and then expand to national audiences
- Implement and devise new campaigns including holiday, seasonal, and time-sensitive campaigns
- Boards of directors and chief officers
- Chief information and technology officers
- Risk aversion and legal departments
- Information technology and security management
By using lead generation to build and create continuous relationships with Cray’s buyers, we have:
- ILEX’s textbooks became among the most sought-after test preparation books on Amazon.com within 10 months, beating out seasoned competitors such as The Princeton Review, Barron’s, Kaplan, and McGraw-Hill
- cILEX ranked within the top 10% of test preparation book publishers on Amazon.com within 6 months — after once being the worst performer
- +42% increase in electronic sales in the first month of work
- 88% of total sales were a direct result of our pay-per-click campaigns
Successful process improvements:
- Distribution and sales strategy
- Key performance indicators
- Pipeline management
"I love my Angry Apples."
- Khalid Khashoggi
CEO & Founder at IES Test Prep
Angry Apples has a methodical and tenacious team that is razor focused on achieving your goals once you unleash them on a project. The Angry Apples team both engages and assists during projects and is eager to help, all with smiles on their faces! Thank you AAM! "
- Brian Owens
Patent & Trademark Attorney for Goodhue, Coleman & Owens, P.C.
"Angry Apples has been a pleasure to work with and their intimate and detail-orientated approach is what we love most. Thank you Sonia and Angry Apples! You are the best! "
- Eric Macalma
CEO of The Firestarter Group LLC
" We had an outstanding experience with the slide production. The graphics delivered were spetacular. The Angry Apples Team did a very good job of creating a great flow and we had assigned them the challenging task of condensing the decks to a short concise investor. "
- James Sapirstein
CEO and Executive Chairman for Marizyme, Inc.
" I fully recommend Olivia as she and her team will assist you in taking your business to the next level in terms of market awareness and increased revenue via effective lead generation and marketing. Please consider Olivia and Angry Apples for your next marketing project. Thank you!"
- Tony Cuomo
Head of Northeast Sales at Cray
want to work with us?
Reach out, we’re great at what we do and we look forward to discussing the specifics of your project with you. If we don’t convince you that you should work with us, no hard feelings. There’s brand success to win and nothing to lose. Call us today!