Lead Generation
Despite having a presence in 66 countries, Societe General was seeking to increase brand awareness and to specifically target C- suite individuals with a high net worth in the USA who were affiliated with medium- to large-size blue-chip companies. Angry Apples Marketing was able to focus on a lead generation campaign that focused on attracting and converting prospects into interested potential clients for the Bank.
The Campaign
- Use lead generation to increase brand exposure
- Integrate competitive conference analysis to uncover potential leads involved in mergers or acquisitions
- Compile a list of possible speaking engagement audiences where Société Générale will promote services, partnerships, and professional relationships
- Sponsor events where clients and mutual clients exist
PROJECT STATS
The Results
No results could be released for Société Générale’s campaign.
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