Marc Kaufman Furs

MARC KAUFMAN FURS

MARC KAUFMAN FURS

SEO

Kaufman Furs wanted to optimize their marketing efforts, as they were concerned that their current methods were not generating enough sales during the winter seasons. (For obvious reasons, sales in the business depend on the weather.) They also attempted to boost sales through paid traffic, to little effect. They eventually hired Angry Apples Marketing to help increase organic traffic to both their website and their physical location in Manhattan’s Midtown.

 

Kaufman Furs is one of the oldest and most popular fur companies in New York City. With over 100 years of experience, Kaufman Furs not only manufactures designer furs, but also provides services such as fur cleaning, fur remodeling, fur repairs, and even custom-made furs for individuals. Their furs are worn by celebrities, hip-hop artists, and socialites, thus indicating that Kaufman has a great influence within the fashion industry.

Goal Summary

  • Increase traffic to website and physical location

The Campaign

We used our lead generation capabilities to make sure that online assets were successfully conveying the brand, engaging the viewer, and leading to higher rankings on Google and Bing. In doing so, we transformed Kaufman Furs’ campaign strategies to focus on search engine optimization and increasing digital presence in the fashion and luxury community that went beyond traditional methods.

  1

  • Review current marketing tactics

  2

  • Fix broken links and other irregularities on the website

  3

  • Tag photos on social media

 4

  • Update, curate, and republish copywriting

 5

  • Use more creative description tags based on those used on major industry websites to increase clicks from search engine results pages

The Results

With our assistance in the effort and a renewed focus on increasing its digital presence, Kaufman Furs has since experienced the following:
  • +240% increase in mobile traffic
  • +197 increase in organic website traffic
  • 14x increase in social media traffic
  • Public relations boost from industry authority websites
  • Top of Google Search results

View Similar Cases

View Similar Cases

Influencer Marketing

SEO

Pay-Per-Click
Their search engine optimization skills are ridiculously effective. My business has been around since the 1870’s and we’ve been through a few ‘marketers.’ Angry Apples’ creativity and skills are unmatched. Definitely worth the investment.
Marc KaufmanCEO & Founder at Marc Kaufman Furs
When People Assistant looked to rebrand and launch into new markets, we chose Angry Apples Marketing. AAM gave us a new look, exciting branding and opened doors into new markets.
Mark ZiskaPresident & CEO of People Assistant
I chose Angry Apples Marketing because I simply couldn't find a reliable marketing provider who offered all the deliverables I needed in one company. When it comes to getting all of your marketing needs done, Angry Apples is the best in the business.
Dr. Jorn GorlachCo-Founder and VP of Research & Business Development for SativaGen Inc.
Working with Angry Apples has been nothing short of wonderful. Sonia and the team are very responsive, thorough, and pleasant to work with. Highly recommend!
Jasa DavidsonDistrict Manager for ADP, LLC
I love my Angry Apples team. I wish everyone worked like them. Our sales are 35% higher than expected this quarter and we see a clear line to their work.
Ernest BoatenMarketing Associate at Juul