Kaufman Furs wanted to optimize their marketing efforts, as they were concerned that their current methods were not generating enough sales during the winter seasons. (For obvious reasons, sales in the business depend on the weather.) They also attempted to boost sales through paid traffic, to little effect. They eventually hired Angry Apples Marketing to help increase organic traffic to both their website and their physical location in Manhattan’s Midtown.
Kaufman Furs is one of the oldest and most popular fur companies in New York City. With over 100 years of experience, Kaufman Furs not only manufactures designer furs, but also provides services such as fur cleaning, fur remodeling, fur repairs, and even custom-made furs for individuals. Their furs are worn by celebrities, hip-hop artists, and socialites, thus indicating that Kaufman has a great influence within the fashion industry.
We used our lead generation capabilities to make sure that online assets were successfully conveying the brand, engaging the viewer, and leading to higher rankings on Google and Bing. In doing so, we transformed Kaufman Furs’ campaign strategies to focus on search engine optimization and increasing digital presence in the fashion and luxury community that went beyond traditional methods.