Expertise. Collaboration. Results.

At Angry Apples, we are an eclectic collective of experienced strategists, storytellers, communicators, and designers who provide clear, bold recommendations that transform organizations, inspire action and drive results. We develop bold, industry-leading brands with a distinctive personality and brand voice.

S. Olivia Choi

CEO and Founder

Solomon Choi

Operations Coordinator

Syed Shirazi

Graphic Designer

Jim Sadler

Front-end Developer

Jim Sadler

Frontend Developer

Jim is a multi-talented creative with over five years of web development experience. His background as a jazz musician and teacher enables him to think outside of the box when it comes to web development, system building, and problem solving.


As a Frontend Developer, Jim utilizes his passion for learning by using cutting edge technology and javascript frameworks in web development projects. Jim is skilled in multiple programming languages. He has vast technical proficiency, extensive web accessibility expertise, and multiple industry certifications.


Jim received his Bachelor’s of Music in Jazz Guitar Performance from Kennesaw State University.

Wesley Lu

AAM Associate

Wesley is an NYC native who is eager to learn and grow professionally within the field of marketing and strategic management.


As an AAM Associate, he is able to get hands-on experience with branding, strategy, and storytelling. With a knack for Social Media Analysis as well as spotting and understanding emerging trends, his input is a valuable component of the AAM internal development team.


He received his B.B.A in Marketing from Zicklin School of Business at Baruch College

Stephen Adubi


Stephen is a multifaceted writer with over four years of copywriting experience covering various niches. His background as a Social Media Manager provides him with valuable insight that sharpens his content creation.


As a Copywriter, Stephen utilizes his passion for content creation to continuously create copy across a multitude of platforms that reflects each client and highlights their brand. He is an integral part of AAM’s internal development team, which benefits from his attention to detail and initiative.


Stephen received a professional qualification in Accounting from Strathmore University and a Diploma from DMT Digital Marketing Association.

Tina Galagan

Reports and Analytics Manager

Tina started her marketing career as an email marketing specialist and quickly transitioned to strategizing social media and display advertising. Her strength lies within conceptualizing and implementing unique campaigns to drive high engagement and ROAS. She has 10+ years of marketing experience in diverse channels such as social media, strategy development, email marketing, content production, SEO. In-depth knowledge of biddable platforms Facebook, Instagram, LinkedIn, Pinterest, Google Ads.


As Reports and Analytics Manager, she utilizes her well-rounded knowledge of targeted social media advertising to lead the proposal and implementation of all social media and PPC strategies for AAM’s diverse clients. Previously, her social media strategies have resulted in up to 400% growth across the key social channels and her influencer marketing campaigns saw a 300% increase in ROAS.


She received her Bachelor’s Degree in Business Administration, Marketing and Advertising from Baruch College CUNY.

Noni Arahill

Senior Copywriter

Nonjabulo is an author, copywriter, and editor with a diverse background in the field of marketing. As a former Marketing and Communications Assistant at the headquarters of Lawn Doctor Inc., she has created copy and content for a multitude of platforms and clients. In other roles as Content and Social Media Manager, she utilized her skills to help various clients build and grow their brands through effective copy and visual content that connects with their consumers.


As Senior Copywriter, she aids AAM’s internal development team to craft and polish copy that best represents each client. She is an effective communicator and helps maintain a flow between management and the rest of the team.


She received her Bachelor of Business Science in Marketing from the University of Cape Town.

Syed Shirazi

Graphic Designer

Syed is a self-described “jack of all trades” when it comes to graphic design. With over nine years of work experience in the US, UK, and UAE, he demonstrates outstanding proficiency in the entire Adobe CC 2020 suite, social media asset creation, and website architecture. His background ranges from broadcast TV graphics to corporate design, with a diverse portfolio that includes everything from logos, book covers, and interactive PDFs to 2D and 3D animations.


Apart from his creative ability, Syed is a team player who can balance team and personal responsibilities to handle notable projects from concept development to final delivery, collaborating with various vendors for print and distribution.

Syed has a BSc in Computer Science from the West Coast Institute of Management and Technology, a Professional Diploma in Graphic Design from Shaw Academy, and Udemy certifications in UI/UX Design.

Max Gresham

Graphic Designer

Max is an expert graphic designer specializing in event and commercial publicities and advertising. Max’s work has included projects for nonprofit organizations, student clubs, and commercial entities such as The Argo and Soka Gakkai International.

As a Graphic Designer, he utilizes the full extent of his expertise to create graphics that capture the essence of each brand while simultaneously capturing the attention of their ideal customer. His attention to detail and consistency of high-quality visual content output make him a vital part of the AAM graphics team.


He received his Bachelor’s Degree in Computer Science with a minor in Creative Writing from Stockton University.

Solomon Choi

Operations Coordinator

Solomon Choi is a Veteran of the United States Army. His time in the military coupled with his natural leadership abilities has allowed him to serve in major roles such as Company Executive Officer, Inspection Officer, Supply Officer in Charge, Maintenance Officer in Charge, and Civil Affairs Officer.

As Operations Coordinator, Solomon draws on his military background experience, his acute attention to detail, and his knack for organization to assist AAM operations. In this role, he is responsible for overseeing the flow of AAM operations, ensuring AAM procedures are efficient and documentations are valid and up to date. He maintains a close liaison with senior leadership and our internal development teams.

He received his Bachelor of Arts in International Studies and Business from the Virginia Military Institute.

Sarah McCormick

General Manager

Sarah brings over 20 years of Sales and Account Management experience in the financial and technology industries. Sarah has extensive experience successfully managing major client accounts at various financial services and fintech firms. In addition, she has spent the last few years working for a variety of corporations helping them secure grants and federal government contracts.


As Project Manager, Sarah oversees the execution of all client engagements, oversees AAM’s ongoing operations, and leads our sales & marketing efforts. She is responsible for managing our client relationships and liaising with senior leadership, clients, and our internal development teams to ensure smooth operations and execution of all marketing outcomes for all AAM clients.


She received her Bachelor of Business Administration in Finance from The University of Iowa.


Sonia Choi

CEO and Founder

Sonia is a front-line pioneer who combines analytical business strategy with results-driven creativity helping brands find new opportunities to drive growth. She has worked with reputable marketing and ad firms such as BMG Nation as well as fast-growing, innovative startups often playing key roles launching new initiatives for small e-commerce companies and medium-to-large international and blue-chip brands targeting both B-to-B and B-to-C.

Her highly motivated, no-frills, dynamic energy coupled with her range of hands-on experience has made her incredibly adept at providing creative marketing & sales support often catapulting a low ranking company in a diluted industry to #1 status. She has assisted several startups in securing Series A & Series B funding and now utilizes her experience to lead the marketing team to help Angry Apple clients find themselves center stage in their industries. A serial entrepreneur, she is also currently the CMO of IES TEST PREP & ILEX PUBLICATIONS.

Sonia Olivia Choi
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