Société Générale

LEAD GENERATION

LEAD GENERATION

Despite having a presence in 66 countries, Société Générale particularly wanted to target individuals with a high net worth in the USA who were affiliated with medium- to large-size companies.

 

Société Générale is France’s third largest bank. Some key aspects of their company include corporate and investment banking, private banking, asset management, securities services. These aspects are incorporated into their social media strategies in order to expand brand awareness.

The Campaign

  1

  • Use lead generation to increase brand exposure

  2

  • Integrate competitive conference analysis to uncover potential leads involved in mergers or acquisitions

  3

  • Compile a list of possible speaking engagement audiences where Société Générale will promote services, partnerships, and professional relationships

 4

  • Sponsor events where clients and mutual clients exist

THE RESULTS

  • saved money through leads and increased revenuethrough promotions and social media exposure

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