Press can hold a lot of power. Whether it is good or bad. If it is good, then it gives your company credibility and forms a positive reputation. But it is bad, it can hurt your company. That is when we come in. As one of the New York public relations firms, we are the storytellers of your story. We connect with trusted and credible media partners through unpaid efforts. This is your earned media meaning it was gained through other means than paid media advertising. Public relations efforts will earn far more credibility than an advertisement. The ad may catch someone’s eye but then when that person researches the company, they’ll see press releases, news stories, and statements made by the leaders of your company.

When you need a recommendation for a good or service, who is the first person you go to? It might be a close friend or a family member. What’s the second place you go? The chances that it’s Google are pretty high. The editorial content produced by a PR firm is what will help the customer make a decision and carries more weight than an ad. The beauty of this is that marketing and public relations go hand in hand. It’s a joint effort to expose the customers to the product/service and make the company transparent and reputable. Not only will you gain customers, but you’ll keep them around much longer.