Higher Ground was seeking to increase its brand awareness and Donations to the organization. Angry Apples Marketing has been able to achieve both goals through social media and Email Marketing. The email marketing campaign in particular through very specific audience targeting and appropriate CTO’s has resulted in the organization receiving more awareness from the leads most likely to make donations. For maximum contact and a thus higher chance of successful conversion with leads, Angry Apples utilized an Email Drip strategy. The campaign was closely monitored and every relevant metric was tracked, recorded and assessed as the strategy was fine tuned for better results.