IPN

The Intellectual Property Network was seeking to increase its brand awareness and reach its ideal consumer base to make them aware of its services and expertise. Angry Apples carried out a comparative analysis and identified IPN’s most effective keywords which were then used to create a PPC Campaign. This campaign targeted the leads who were looking to engage an IP consulting firm with a strong likelihood of conversion and were already searching for these keywords and has directly resulted in an uptick in IPN’s website traffic, online engagement, and conversions.