THE CONFERENCE BOARD

LEAD GENERATION

LEAD GENERATION

The Conference Board’s goal was to understand the needs of their consumers and lessen the gap between the customer and the brand.

 

The Conference Board is a company that provides streamlined HR, events for strategic HR events, and talent management. The Conference Board often brings together executives across numerous companies in the world in order to devise solutions to provide better service to their customers.

Goal Summary

  • Understand the customers' needs

The Campaign

  1

  • Use lead generation to recruit corporate executives

  2

  • Compile a list of contacts and provide competitive analysis e.g., decision makers at entities associated with philanthropy, finance, and retail

  3

  • Build database using the compiled contacts to increase leads

The Results

No results could be released for Société Générale’s campaign.

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