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MMM wanted to increase the subscriptions of users and artists to a platform in order to enable artists to receive 70 percent higher profits than on the average stream service. However, building a healthy environment that promotes profitability meant that MMM would need to focus on marketing. In this case, their unique structure enabled them to set their sights on email marketing: specifically, flexible and powerful email marketing that implemented relevant campaigns in order to help them convert leads.
Millennium Music Media (MMM) is a company focused on promoting and empowering artists, publishers, and producers. MMM is strictly focused on profitability through subscriptions and its user base. This intensity led them to develop an email channel that has since expanded from one or two emails a month to at least one email a week. In ad-dition, by incorporating methods of segmentation, personalization and compelling content in their email channel, Angry Apples Marketing was able to bring in many musical influencers (Kevin Pryor, SLAVE, Grandmaster Dee of Whodini, Bob Baldwin, etc.) to contribute to MMM’s stream of revenue.
Using our lead generation capabilities, our team decided to capitalize on drip campaigns that would segment emails to specific audiences. We emphasized staying away from campaigns that blast-ed their entire capabilities and starting slow while building segments. In addition, we implemented a drip campaign in which someone who abandoned their cart would receive a series of reminder emails, or a welcome series that would introduce them to the brand.
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Using our lead generation capabilities, our team decided to capitalize on drip campaigns that would segment emails to specific audiences. We emphasized staying away from campaigns that blast-ed their entire capabilities and starting slow while building segments. In addition, we implemented a drip campaign in which someone who abandoned their cart would receive a series of reminder emails, or a welcome series that would introduce them to the brand.
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Not only has email marketing become one of MMM’s most impactive and profit-able channels, but its efficiency has also made it a lasting component of MMM that Angry Apples Marketing continues to analyze and optimize.
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