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CRAY

LEAD GENERATION

Cray struggled to reach their attendance goals for sales events in its Northeast division. Not only did they need to increase their attendance, but they also need a clarifying view of end-to-end results.

 

Cray is a global provider of intelligence within cybersecurity solutions, comprised of a variety of managed security and consulting services. One of Cray’s most significant attributes is the devel-opment of supercomputers to help scientists and engineers advance and solve complex computa-tional problems. For more than 40 years, Cray built upon this initial development of supercomputers and expanded into data storage and analytics. While developing these aspects of their company, Cray has expressed interest in sending out more invitations to conferences and sale events in order to promote new relationships in security to create new leads.

Goal Summary

The Campaign

TARGET PERSONAE

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The Results

By using lead generation to build and create continuous relationships with Cray’s buyers, we have:

transformed Cray’s marketing strategy to create more revenue and provide a better client experience

helped Cray develop a better understanding of its audience

created affluent relationships between Cray’s marketing brand and the audience through lead generation and utilizing digital channels such as social media

generated leads through automated email campaigns thus providing a deeper link between Cray and their target customers, and expanding their market

By using lead generation to build and create continuous relationships with Cray’s buyers, we have:

transformed Cray’s marketing strategy to create more revenue and provide a better client experience

helped Cray develop a better understanding of its audience

created affluent relationships between Cray’s marketing brand and the audience through lead generation and utilizing digital channels such as social media

generated leads through automated email campaigns thus providing a deeper link between Cray and their target customers, and expanding their market

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