go90’s primary objective for Angry Apples Marketing was to build and drive brand awareness. In order to do so and to reach influential audiences, we partnered with sports influencers. Our second objective was to use our leverage — top social media influencers, creative direction, and audience — to elicit engagement and thus drive up profitable action.
go90 was an American streaming service that cam-paigns with celebrities in order to increase their exposure to the public. The Verizon-owned service, which ran from 2015 to 2018, was a non-subscrip-tion, free streaming service funded through adver-tising. go90 used social media to promote shows such as Now We’re Talking with basketball player LeBron James and MVP with football player Rob Gronkowski. Angry Apples Marketing hoped to get these posts to trend in order to increase awareness of go90’s brand.
Using our lead generation capabilities, our team decided to capitalize on drip campaigns that would segment emails to specific audiences.
We emphasized staying away from campaigns that blasted their entire capabilities and starting slow while building segments. In addi-tion, we implemented a drip campaign in which someone who abandoned their cart would receive a series of reminder emails, or a welcome series that would introduce them to the brand.
Through the efforts of Angry Apples Marketing and go90’s media influencers:
awareness of the go90 brand and customer engagement increased
500,000+ people reached on all social media platforms
audience feedback increased